Facebook is one of the largest social networking sites with over 60 million users around the globe. It is the biggest rival to well-known online social networks like myspace and orkut. On May 2007 by releasing its social development framework, facebook initiated a trend in the world of online social networking. Facebook social development framework allowed developers (that's us) to build third party applications that would run within the facebook environment otherwise known as canvas.

There are several reasons to consider facebook platform as a development platform:

Social Networking Infrastructure

Facebook provides the backbone social networking infrastructure such as profile management, friend management, private messaging and etc. This decreases the development time greatly since businesses don’t have to worry about providing these features for their users

Rapid Development Framework

Facebook development framework aims to increase the speed and ease with which social-driven applications can be created. In addition to the standard web services API, facebook give developers other methods for data access and presentation such as FBML (Facebook Mark-up Language), FBJS (Facebook JavaScript) and FQL (Facebook Query Language).

Strong User-base

Instant User feedback and Usage Statistics

Business can gauge the users' interactions using the facebook usage statistics, providing them with an instant feedback. In addition users can leave constructive comments on the application review box.

Community Support

Company Presence Profile

The new Facebook Social Ad platform has enabled the businesses to create their company profiles on facebook. The social ad platform integrates nicely with the application platform, thus allowing for a more powerful marketing and branding tool for businesses.